Amazon · Voice assistant
Alexa+
Alexa+ is Amazon's generative-AI voice assistant, announced on February 26, 2025, that succeeds the original Alexa on Echo devices, Fire TV, the Alexa app and Alexa.com; it is free with Amazon Prime and costs $19.99 a month in the US without Prime.
- Made by
- Amazon
- Type
- Voice assistant
- Launched
- February 2025
Facts checked
What is Alexa+?
Alexa+ understands conversational requests, remembers preferences and can take actions across services, such as bookings, orders and smart-home routines, rather than only responding to fixed commands.
Alexa+ became available to everyone in the US in February 2026 and to all customers in Canada in June 2026. It is in early access in the UK, Germany, Austria, France, Italy, Spain, Brazil, Mexico, Australia and India.
Outside the US, non-Prime prices include £19.99 a month in the UK, €22.99 in Germany, Austria, France, Italy and Spain, and CA$27.99 in Canada.
Alexa+ key facts
| Developer | Amazon |
|---|---|
| Type | Voice assistant (generative AI) |
| Announced | February 26, 2025 |
| Available to all customers | United States (February 2026), Canada (June 2026) |
| Early access | UK, Germany, Austria, France, Italy, Spain, Brazil, Mexico, Australia, India |
| US price | Free with Prime; $19.99/month without Prime |
| Works on | Echo devices, Fire TV, Alexa app, Alexa.com |
Guides that cover Alexa+
Alexa+ FAQ
Is Alexa+ free?
Alexa+ is free for Amazon Prime members. Without Prime it costs $19.99 a month in the US.
Where is Alexa+ available?
All customers in the US and Canada can use Alexa+. It is in early access in the UK, Germany, Austria, France, Italy, Spain, Brazil, Mexico, Australia and India.
Can I use Alexa+ without an Echo device?
Yes. Amazon offers Alexa+ in the Alexa mobile app for iOS and Android and on the web at Alexa.com, as well as on Echo devices and Fire TV.
Sources
Every fact on this page is checked against a vendor announcement, documentation or a named news report.
- Introducing Alexa+: skills, cost, and availability — Amazonhttps://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence
- Alexa+ expands internationally — Amazonhttps://www.aboutamazon.com/news/devices/alexa-plus-international-launch
- Alexa+, Amazon's AI assistant, is now available to everyone in the US — TechCrunchhttps://techcrunch.com/2026/02/04/alexa-amazons-ai-assistant-is-now-available-to-everyone-in-the-u-s/